10 Ways to Build Trust that Grows Your Business



Would you buy a car if you didn't think it could get you home? And would you buy from a car dealer you felt was a little “dodgy”.

People who buy from you need to know that they can rely on you to back up their purchase if things go wrong. They need to trust you, your products and your services. That trust needs to be earned. Proper marketing will go a long way to building that trust and respect.

If you are struggling to attract clients and customers, use the following tactics to convert prospects to clients.

1. GET TESTIMONIALS

No matter how wonderful and glowing your own credentials are the reality is that people pay more attention to what OTHERS have to say about you then what you have to say about yourself. Ask what they thought of your product or service, what they liked about it and how it was helpful. Edit their comments, get their permission to use the comments and then feature these testimonials in your marketing.

2. ARTICLES ARE BETTER THAN ADS

While most people now totally distrust advertisements, for some reason the same people find it easy to believe what they read in published articles. If you are smart you will invest time writing and publishing articles to establish yourself as an expert. If you run ads, include testimonials in them.

3. GIVE GIFTS

It’s human nature. When you give something to someone (regardless of the cost) they are more likely to trust you and return the favor by buying something from you. Use an ebook, article, workshop or free demonstration to build this type of trust.

4. REFERRALS HARD TO BEAT

When you need a new doctor, lawyer, plumber, carpenter or a place to eat you ask a friend for a referral. We all trust the recommendations of people we know. Don't wait for the occasional referral to come into you. Set in place systems and other proactive to generate referrals to you.

5. ENDORSE ONE ANOTHER

Why not work together with a business that you trust – especially if it is one that also targets your market. Why not include an endorsement of their products and services in your marketing and ask them to do the same for you. It’s simple but clever. And it does work. While a personal referral is the No 1 best way to get business, an endorsement is a close second.

6. GIVE EXAMPLES

Often your message is best delivered and illustrated by telling a story or by referring to specific examples. Instead of making impersonal and dramatic claims of what you or your product can do refer to a few actual examples. Use case studies to tell what you did for whom and the difference it made in their life or their business.

7. PERSONALISE YOUR MARKETING

People do business with people. Help prospects get to know you and trust you. Let your passion and personality come across in your marketing as well as your professionalism. Include a picture of yourself, with a smile, in a prominent place on the first page of your marketing material.

8. REDUCE POTENTIAL RISK

The most worrying concern that people have is how well your product or service will perform. Providing a money back guarantee may help, but in most cases its not going to make the sale. Clarify the value you provide and state your commitment to seeing that your clients are not only happy, but ecstatic about your product and services.

9. MAKE EASY CONTACT

If you want clients to get in touch with you, show them how and make sure the process is easy. Put your phone number at the top of your marketing materials and tell them to call. When you call them, give them your phone number again at the end of the conversation and invite their call any time. If you have a web site, put in a contact form that customers can use.

10. HANG IN THERE

The people you see and talk to on a regular basis are usually the ones you trust the most. Communication isn't the only ingredient for developing trust, but it is a vital one. If you sell services or quality products, a personal phone call is one of the best ways to satisfy customers and establish trust. Contact your prospects and clients regularly. Get feedback on what they are concerned about then fix it.

Use these 10 marketing tactics to build trust and in time you'll find more prospects buying your products and services than you thought possible

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