Why You Can’t Be Without a Website

Should your business go online or not?

Less than 30% of global businesses currently have a website yet approximately 75% are online with over 60% using the internet every day.
For those businesses that do not have an online presence – essentially you are missing out on exposing your products or services to a large proportion of the kiwi population.
Electronic commerce use (consumers buying products or services online) is increasing and will be a major source of business revenue in the future.
Even if you don’t have products or services that can be sold online (and this category is decreasing since pretty much anything is sold online nowadays)
having a website will showcase and promote your business to potential customers.

Information searching

A large number of people now search for information online before going into an actual store so having a professional website about what you offer is
a good way to get ahead of your competitors (especially if they don’t have a website) and also make a good first impression on potential buyers.
In fact, it is frustrating for online shoppers to know of a company, want to find out more about their products or services and then find out they don’t have an online presence
which they can peruse at their leisure – whether it be for pricing information, goods sold or services offered.
You can be sure they will carry on searching the web until they do find a business online that satisfies their information needs -
whether it is from a local competitor, national competitor or an overseas company who delivers to New Zealand.  You are losing business by not being online.

Maximise your customer reach

Another advantage of having a website is your customer reach. As a bricks and mortar business, your potential customers are usually local with a few exceptions.
Having a website immediately gives you increased exposure at both a national level and an international level (if you so desire to sell overseas).
So for those 88% of you that are currently not able to be found on the web, consider integrating a web presence into your marketing campaign.
Having a professionally designed and optimised website created does not have to be an expensive exercise - all you will need to start is a basic website package
which most web development companies will offer. Online marketing can also be achieved at a relatively low cost – e.g. email marketing and the use of pay-per-click programs
such as Google Adwords to drive more people to your site.
Whatever budget you have, it is imperative that you seriously consider having an online presence – in today’s competitive environment it is a necessity.

Already online and think this doesn’t apply?

For those businesses that do have an online presence – is your website able to be found on the major search engines?
Are you maximising your online reach to potential internet customers?  

If you had a website designed ages ago and are thinking you are sitting pretty in terms of your online exposure - think again.
Many websites – especially older ones - are not designed to be fully optimised for search engine rankings.

Where you appear in search engine rankings depends on 3 things –

  1. The keywords that the web user has submitted to the search engine.
  2. How your site has been built and how the content on your site has been organised.
  3. How many prominent and credible sites are linking to yours. If you have a site that ranks higher than you linking to you then this will improve your rankings.
    If you have numerous credible sites linking to you then this will also improve your rankings.


And where you appear on the search engines will influence how many people will view your site.

Getting those traffic “eyeballs”

It stands to reason that if you appear in the first 10 search engine result pages you will receive more traffic than sites that appear 30 pages further down.
So if you have had your website for a few years now, and you aren’t as successful in the rankings as  you would like to be,
then it may be a good idea to have your site redesigned for optimisation, or at least employ some search engine optimisation techniques.
The use of pay-per-click is another method that can be integrated into your online campaign (at very little cost) to get more eyeballs to your site.

Your website tells the world who you really are

An important point to note is that your website says a lot about your business.
Look at it objectively – what image is it portraying?
Is it professional, aesthetically pleasing and easy to navigate? 
Does it provide quality information about your products or services?
Maybe it’s in need of a redesign - after all, if it’s the first point of contact for your clients then you want it to convey a certain image.

Ask yourself – what does my website say about my business? If it’s the image you want to portray then great!
However if it’s not the image you want the world to see then a full image overhaul may be required.

To summarise.

Those of you who aren’t online yet give this serious consideration. You may be losing a lot of business that you “have no business to lose”.
Whether we like it or not the online world is here and it is not going to go away.


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