Is Your Business in a Rut? – Get Back on Track



Do you sometimes find yourself simply going through the motions, day to day?  Has the excitement of business gone out the window because of your daily mundane routine?

If this is the case, you may be in need of a fresh injection of enthusiasm.  It’s a good idea to think back to the days when you first considered starting your business.  You were excited and you were enthusiastic.  The vision of what you were going to do carried you.  You had no problem getting up in the morning to get to the office and the day went very fast because you not only enjoyed what you were doing, but you were also motivated by achieving your goals.

So what went wrong?  Where did the excitement and enthusiasm go?  More importantly, how do you get back on track?

Firstly, the loss of zing may simply be a signal for you that changes are needed and you should consider moving on.  You may find it is time to sell the business or to hand the reins over to a manager so you can be more involved in the areas that interest you.

The trouble is this is not always easy.  If you own your own business it may not be possible to simply move on, so you have no choice but to learn ways of getting back the excitement in your business. 

There is nothing more depressing than seeing a small business owner who has stopped enjoying his or her work.  They are simply going through the motions and sit in their office or shop waiting for the day to end.  They feel stuck in a corner and unable to free themselves. 

They have lost the zest for their business, which generally also contributes to the loss of zest for life.

Before you go any further, go back to your original business plan. 

Read the goals you originally set in the plan and the steps you put down to achieve those goals.  Reread the reasons that caused you to embark on the venture in the first place.  Find out if all these reasons are still valid.  If they are, then get back in touch with the feeling or attitude you had right at the beginning. 

It’s a good idea to sit quietly and mentally visualise how you felt and what the picture in your mind was in the early days. Try and get that feeling back.  Try and get the juices going again. 

If you think you’ve drifted from your original objectives, it may be time to rethink why you are doing what you are doing at the present time.  Maybe you need to change or modify your direction, or maybe you need to rejuvenate your products or services and move closer into the areas that are more your passion.

Perhaps you need to open your markets or perhaps look at exporting overseas, or even merging with another business in the same industry.  Maybe you simply need to paint your shop again, or change the window display, or delegate some of the tasks you dislike so that you can concentrate on what you enjoy. 

There is a story of a builder whose attitude toward his business totally changed when he changed his own perception from that of simply putting up a building, to realising that the real benefit of what he did was to help people turn their dreams of a beautiful home into reality. 

This simple new way of looking at what he did had a major impact on his business, as well as his own self-esteem.

Don’t allow your business to put you into a situation where it appears to be uphill all the way.  You deserve to be enthusiastic and excited, even ecstatic, about your future and the value the business will have for you and for your family. 

Sometimes these things don’t come to us automatically and they have to be recreated.  The words of the late Norman Vincent Peal should be considered - “what happens to us is not nearly as important as how we interpret what happens”. 


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