Checklist on where to get info about Competitors

Some sources of information about your competitors can come from:

  • Personal visits.
  • Talking to customers.
  • Talking to suppliers.
  • Watching your competitor’s ads.
  • Seeing their presentations and promotional material.
  • Attending trade shows.
  • Visiting their website.
  • Looking at other sources such as business publications, newspapers, journals, industry publications, marketing and advertising information.

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