Here are some things customers find important:
- Return telephone calls promptly.
- Attend to their concerns quickly.
- Always ask clients what you can do to help them.
- Now and then send out appreciation notes to your better clients.
- Send hand written notes for different occasions.
- If appropriate, send birthday cards.
- If you have a web site, create an area specifically for your customers.
- Make sure your shop or offices are always well set out for the comfort of customers and clients.
- Thank your customers for their business and ask them to come back again.
- Set up a fax on demand or email system to respond quickly to any enquiries from customers.
- Put a good message on your answer machine or voicemail system for those after-hours calls.
- If you see something of interest in the newspaper or journal or magazine that may be important to a particular customer, send it to them with a small FYI note.
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