Checklist on Investigating Competitors



Detail the following information about your competitors.

  • You need to know about their products and services.

  • You need to know how their business is structured.

  • You need to know about their staff and the prices of their products and services.

  • You need to know about their area of speciality and how successful their customer service is.

  • You need to know if there are any vulnerable areas.

  • You need to find out about their reputation in the marketplace and also assess their image in the marketplace.

  • You need to find out about the quality of their products and services.

  • You need to investigate whether there is any point of difference between what you supply and what they supply.

  • You need to find out their reputation, as far as paying their suppliers, etc, is concerned. You need get a credit report on the company.

  • You need to look at their market and sales activities and find out their promotion and advertising strategies.

  • You need to find out if you have an edge and what competitive advantage your business has.


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