Checklist on How to Listen to Customers

Here are some simple tactics for effective listening:

  • Concentrate on what the customer is saying, rather than what you want to say.

  • Tune out from any other distractions and focus on your customer’s call.

  • Don’t interrupt. Let your customer talk.

  • Ask for clarification if an objection is vague.

  • Take notes if you need to remember the points that have been raised.

  • Don’t jump to conclusions.

  • Listen to the customer’s tone of voice and act accordingly.

  • Control your own emotions and maintain a courteous manner.

  • Always smile. They say that even when conversing on the telephone, a smile can be heard through the phone.

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