Checklist on Comparing with your Competitors

Some of the areas to compare include the following.

  • Location of the business.
  • Size of the business.
  • Years of trading.
  • Target market.
  • Terms of payment offered.
  • Hours of operation.
  • General prices.
  • Experience of owners.
  • Range of products.
  • Quality of products.
  • Marketing methods.
  • Promotion and advertising.
  • Quality of service.
  • How the phone is answered.
  • How the staff perform.
  • Perceptions of the business by the public.

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