Checklist for Radio Advertising



  1. Keep your message simple. Don’t try and complicate with too many ideas

  2. Watch how your radio script is written. Get your listeners attention immediately, write in conversational style etc

  3. Repeat the message. The benefit of the advertising will come through a repeat of the product and its benefits over and over again.

  4. Work with the radio station. The radio stations are experts so they are interested in achieving the best results for you.

  5. Radio always works best when combined with other advertising. Combine with newspaper or magazine ads. The combination is very effective.

  6. Be Creative. Make sure your advertising sounds good and attracts attention.


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