Sell and Customers



Steps in the Sales Process
If you are in business you need to understand the basics of sales and not only how the process works, but also how to develop them to suit your business and satisfy your customers.

If you are selling a product or providing a service the following are the steps you should be fully aware of:

  • Have full knowledge of your products or services.
    If you are in business you need to have a full understanding of your products or service, including how unique they are and what advantages or attributes they have over other products. You need to be confident about what your products or services have to offer your customers.
    "If you want to prosper in your business venture focus more on satisfying your customers' needs  ..."

  • Make contact with customers.
    The sales conversations with people in your target market should start as soon as possible so you are able to get to know them and they get to know about you.

  • Explain the benefits.
    You will need to explain to your potential customers what you products and services can do for them. It’s important that they understand your product or service will solve their problems or satisfy their needs. This means you also need to know the advantages and disadvantages of your competitors’ products and services, so that you can offer your customers superior products or services.

  • Finalise the sale.
    Most business people focus on closing the sale. You should, however, focus more on satisfying your customer’s need and encouraging your customers to make a commitment to your business and products. The closing of the sale is not the end of the process, but should be the beginning of an ongoing relationship with that customer.

  • Distribution.
    Distribution or delivery of your products is part of the sales process, although this is achieved after the sale has been signed and sealed. Once the sale has been closed, you still do not have a revenue stream from until the products have been delivered.

  • Make sure you follow up.
    After the sale has been completed, make sure you carry out the normal follow up. It is important to maintain a relationship with your customers because this type of service goes down well and if your relationship is a good one, then your customers will tell others. The idea of business of course, is to act in such a manner that your customers are satisfied and will return to buy from you in the future. Make sure that the follow up process is a key factor in your business strategy because it’s important to iron out any problems that may exist and you will not know about such problems unless you are following up and discussing any concerns your customer may have.


The 3 Basic Secrets of Selling
The greatest impact on your sales will come from customers who have developed a good relationship with you and you understand clearly their interests and desires, and what they want to get from your business and your products.

There are a couple of basic secrets to successful selling:

  1. Satisfy Customer’s Needs.
    The basic secret is showing your customers what they want to satisfy their needs and convincing them that you will do everything possible to help them satisfy that desire. It means that need to find out what your customers want and why they will buy it, and understand the reasons why they will buy it from you.

  2. Talk and Listen.
    One of the keys to discovering what your customers are looking for is to talk with them and listen to what they say. This is very simple to master, if you are looking at winning over your customers and selling more products or services to them. As soon as you know your customer’s requirements, show them what you have to satisfy them and then ask for the sales order.
  3. Don’t pressure customers.
    If you simply pressure customers to sign an order over without understanding what they need it for and how it will satisfy them, then even though you may get the initial sale, the important issue of obtaining repeat sales would have been missed. It is important that you ask your customers the right questions to see where they are coming from and then listen to what they say before making decisions as to the direction of your business.