Market & Advertise your Business

The 2 Main Principles in Marketing
You would always need to market your services or products in order to achieve sales or fees even though you were situated at home.

There are 2 main principles in marketing.

These are:

  1. Every activity of the business should be directed towards finding out what the customer needs and satisfying that need.
  2. The volume of sales is not as important as the possibility of sales. That is, there is no point in selling goods or services that produce no profit even if the sales figures are substantial.

The small business should therefore look at finding out the needs of customers through proper marketing research and then analyse the situations to come up with a sound marketing strategy. The business should determine whether it is going to do target marketing or any other form of marketing and must also identify the marketing mix that will satisfy the customer’s buying habits.

The Importance of Marketing to Business
There is a basic concept in business that satisfying the demands of customers is one of the most important objectives in any business. Customers who are not happy will not buy and if the customers do not buy you will no longer have a business. In today’s competitive market there is generally a number of suppliers that can produce the products or services that your business supplies.

"Customers who are not totally happy with a business's products or its service will not buy  ..."

Customers who are looking for value and for service will therefore pick a supplier who completely meets their needs. If the needs of a customer are fully met they will start to rely on that supplier and will have no need to look elsewhere in the future.

This situation will continue while the needs are being met and while other products are not brought to their knowledge that are better in quality or performance or better priced.

The Company That Satisfies the Customer wins
This means the company that is able to best satisfy the needs of a customer will become the most successful in the marketplace. This is further complicated because the needs of customers are constantly changing along with the trends or developments in society. It is necessary for a business to determine what the future requirements of a customer would be rather than just planning to satisfy the current needs.

The company that is able to do forward planning and see what the market will need in the future will win out. Customers today are becoming more and more sophisticated and demanding because of the choice that they have in the marketplace and because of improved communications from advancement in technology.

Difference between Advertising and Marketing
Advertising is the presentation of your products, ideas or business to the market in order to induce consumers to buy your products or support your firm. Marketing is the process by which your products or services are introduced to the marketplace so that your potential customers can see whether it is something that they are prepared to purchase.

Too often people have advertising and marketing confused. Marketing is a process that sometimes takes time. It is the whole process or strategy that is geared to giving people the right perception of your business and what you have to offer. Advertising is simply about having the word out there about your business using the various mediums of advertising such as radio, television etc.

You need to know the difference between advertising and marketing because it can result in a successful advertising campaign or a campaign that will lose you money.