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How to Find More Customers
One of the hardest things, when starting a business, is how to find customers. You may have a great product or service, but if you cannot find people interested in buying your product or service, you won't have your business for long.

Here are some suggestions to help you find customers:

  1. Network - Work your personal network: Ask your friends and associates about people who may be able to use your products or services.

  2. Competition - Check out your competition: Find out how your competitors operate and copy them if they are successful.

  3. Give - Promise a little and give a lot: Give away free samples of your products and ask for feedback. If you are a professional, give away some free advice, or produce a newsletter.

  4. Newspapers - Check out your newspapers. Newspapers are an important source of contact information and potential leads.

  5. Plan - Put together a plan: Depending on the type of business you are running, put together a plan to target and obtain the type of customers you are after.

  6. Events - Check out events: If there is an event happening in your area, contact the organisers and see if you can give away your products or provide a service as a prize. People will then get to know about your business.

  7. Follow Up - Always do follow-up: When meeting people, make sure you follow them up because they are potential prospects. Even if they don’t want to buy your product or require your services, ask them for referrals to others who could use what you have to offer.


Always Exceed Your Customer’s Expectations
Have you ever had a client or customer who would never consider using another firm to buy your type of products or use your type of services? This attitude has probably come about because you have taken the time to nurture and cultivate a business relationship with them. We all know that exceptional customer service makes us want to do business with that llc or person again. On top of that, we are happy to refer their products and services to others.

There is nothing like a satisfied client’s recommendation. They say that satisfied clients and customers tell an average of 3 – 5 people, while unsatisfied clients simply don’t return and they tell at least 10 other people about their dissatisfaction. Try and make your customers work for you and not against you.

Why do clients choose not to return? Statistics show that 75% of customers quit doing business because they encounter an attitude of indifference. This shows that it doesn’t take much to keep clients happy. All that a business owner has to do is exceed their expectations a little and they will be well ahead of any competition.


Check Out Your Competitors
It goes without saying - if you are in business you need to know your competitors. Knowing your competitors should be a key ingredient to your marketing strategy. For your business to be successful, knowing the market, including your competition, (whether direct or indirect competition) is a critical requirement.

  • Direct competition means a business is offering the same product or service as your business, in the same market.
  • Indirect competition is a business who is offering the same product or service you offer, but in a different market.

Make sure you research every bit of information about your competitors. This will give you an edge that will be beneficial to your customers and to your profitability and therefore to the success of your business.

Some questions to ask include:

  • What does the competitor offer in the way of services?
  • Who are your competitor’s customers?
  • Is your competitor’s service prompt and efficient?
  • How does their company image compare to yours?
  • Does your competitor accept credit facilities?
  • Are you familiar with your competitor’s products and services?
  • Are your customer records better than your competitors?
  • Is your customer service better than your competitor?
  • What plant and equipment does your competitor have and is it better than yours?
  • Does your competitor markdown and discount their products?
  • Does your competitor advertise very often or carry out other types of promotion?
  • Do your competitors accept credit cards or charge cards? Do you accept those?
  • From your research, do your competitor’s products sell quickly, compared to yours?
  • Does your competitor’s name and business appear frequently in the news or in the newspaper?
  • How many times has your company name been published, for announcements, promotions, or speeches etc?