1. Before Anything

VISION – You must have a vision and dreams

Time to go into Business
At last you’ve decided you to go into business for yourself. Do you have dreams? Do you have a vision? You will need a vision.

You will have started of with a dream. That dream would have been inside you for some time now and it consumed your thoughts day and night. You have been thinking about it for so long now and you are convinced that it is the dream that you would like to fulfil.

Your dream and vision was to go into business and develop that idea, product or service you have wanted to market and sell for so long. Now it’s time to turn that dream and that vision into reality.

A vision can be said to be a roadmap for your future business success. Everything starts off with someone having a vision. By vision, we’re not talking about “airy fairy” things appearing in dreams in the night, we are talking about a plan in someone’s mind of what business they want to have and what they want to achieve in that business.

  • Colonel Sanders had a vision, which resulted in the Kentucky Fried Chicken Empire.

  • Bill Gates and his partners had a vision and now we have the huge Microsoft Corporation with its products used in almost every computer on earth.

  • Sam Walton had a vision for retailing and today there is the giant Wal-Mart, the largest retailer in the World and a huge success story in America.

  • The golden gate bridge in San Francisco was the result of someone’s vision.

  • The Opera House in Sydney, Australia came through an architect’s vision.

  • The stealth bomber, with its unmatched technology for military, was the result of someone’s vision.

The motorcar, telephone, television, ocean liners, radio, power generation from dams, as well as the humble safety pin and paper clip, all arose from someone’s vision. Be clear on your vision. Then start.

Business and your Dreams
Everything begins with a dream. Launching a business begins with a dream. It comes with the notion that you will be in charge of your destiny and you will be able to do what you want, when you want and how you want. You will basically be your own boss and be in charge of your life.

Many people give the goal of achieving security for their family as part of the reason for starting up in business. Women running businesses from home, have goals of running an operation where they can be close to their children. The urge to be independent and the desire to be close to the family are powerful dreams.

You have to be careful that your dreams don’t compel you forward without planning. Too many people focus on their dreams and go into business without thinking of the risks involved.

8 Ways to Assess your Business Vision
A clear and exciting vision will make a big difference in achieving your business objectives. The vision becomes the motivation or driving force. You need to clarify your vision by asking some of the following questions:

  1. How big do you want to your business to grow?
  2. What exactly do you want to achieve in this business?
  3. Do you think your ideas can be crystallised through your vision?
  4. Will your family be involved in your business?
  5. What do you think is your main advantage or competitive edge?
  6. Do you think you have the passion to make this vision happen?
  7. Do you think your business will make a difference in the lives of your customers?
  8. Do you have a high standard of quality and customer service in mind?

These are things you need to care about before you settle down to work out the plans you have for the business. Initially you should sit down with pencil and paper and jot down your answers to these questions. Then you should have a chat to your business advisers and family, as well as talk to other respected associates who have been successful in business.

How to Test Your Vision
Here are some points to test your vision:

  • Is it an idea that burns within and won’t go away?
  • Is it unique or special in that no one else has done it?
  • Did it arise from a need of the product or from a great idea
  • Does it aim at creating customer satisfaction and fulfilling customer needs?
  • Does it have a way of generating sales and profits?
  • Is it targeted at specific customers and intended to develop customer loyalty?
  • Does it have a strategy whereby competitors can be beaten or at least a fair share of the market taken away for your own business?
  • Does it have a method to control costs and offer attractive prices for customers?
  • Does it allow flexibility so that your business can diversify if necessary?
  • Does it allow good managers to grow the business in the direction that contributes to profitability?
  • Does it allow all staff to understand the business vision and get behind it?

These are some points you need to use to test your vision and you should be clear on them before you commence.

Have a Dream? - Start Now
Have you ever been in a position where you wanted to accomplish something, but had trouble starting? Many people have dreams, but they find it difficult to turn those dreams into action. It’s easy to use excuses such as, “I’m too tired” or “I’m busy” or “I don’t have enough time at present” to justify our inaction. The fact is, it is never a good time and if you are ever to achieve any type of success you need to start now.

Embrace your goals and make them part of you. Remind yourself of what you are aiming for and set your targets. You will never achieve your goals and become successful if you don’t take the initiative and take the first step. Start to commit yourself and focus on pushing yourself hard from day 1.

It’s important to start today, rather than tomorrow. Don’t start next week or next month because it will never happen. Do your research now for your new business and commit to a daily log of business ideas for future ventures. Make an appointment with your advisers and turn the appointment into a commitment for a starting date.

Whatever your ultimate goal is, make sure you take action while it is still fresh in your mind. Once you have started on your task you will find it easier and easier as you go along. It’s far better to stop and then start again, than to stop and never start at all.


Go Back to Menu