Advertise and Market

The Basics of Marketing
Some marketing efforts carried out by your agents will include advertising, as well as showing the property. One of the largest expenses you have could be the advertising in the local papers.

Today's properties, however, are also exposed to other advertising mediums, such as the Internet, as well as radio and even television. Remember that the 'for sale' sign on the front lawn is very effective and should not be ignored. You can also use brochures, which can be dropped into letterboxes around the area, because people who live in the area may want a home for older relatives, etc.

After you have followed through the section on 'Prepare your Property' you will have a good idea of what has to be done to make your home ready for viewing.

How Long Has the Property Been on the Market?
Your property is worth as much as a member of the buying public is prepared to pay for it. If its been on the market for a few months, this could be a clear indication that the property may not be worth what you ar...

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