Negotiate the Buy




What Is Negotiation?
Negotiation is the process by which two or more parties with different objectives and needs work to find a mutually acceptable solution to an issue. Each negotiation situation will be different because they are influenced by each person's attitude, style and skills.

Negotiation does not have to be unpleasant and does not always involve disputes. It does not have to be underlined by bad feelings or angry behaviour. Once you understand what negotiation really means you will manage your negotiations with confidence and increase the chances of arriving at positive solutions for both parties.


3 Simple Negotiation Rules

You need to keep in mind these 3 simple rules:

  1. Don't ever assume that you know what the other party wants. The outcome you are negotiating may be totally different from what they have in mind. Make sure you keep an eye on their wants and needs.

  2. Keep your issues broad and don't narrow them down. Try to broaden the scope of your negotiations. For example, if early settlement is a ke
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