What
are Your Goals?
Be clear on the reasons why you want to start a business. Are you
looking for prosperity, or fame, or retirement planning, or
personal freedom? Do you simply want to satisfy your ego? In the
past you may have been unhappy working for a boss and you may feel
it is time to branch out on your own. Be clear about your reasons.
If you write out your goals it will be easier for you to have
tangible expectations regarding the business you are going into.
There are basically 3 goals for those involved in a
business:
- Personal goals: Many people want to achieve
their vision or their dreams. Going into business is a chance to
achieve this. While the main objective of going into business is to
make money, there are other personal factors motivating a person to
start up in business. Therefore, personal goals are
important.
- Economic goals: Most entrepreneurs look on
economic goals as the priority. The opportunity to increase
one’s income, to achieve financial wealth, is a powerful
motivation to be in business. Economic goals therefore
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