When you buy at an auction there are certain things that you need to watch out for. Auction sales are different from other sales in that it is based on the potential buyer making a bid ...
Barter involves 2 parties. Each party wants to trade with each other and instead of exchanging cash for products or services, the exchange is carried out with products or services that each possesses ...
Customer service is something that is perceived in the eye of the customer. This means you need to find out what your customers believe is excellent service and what they believe is bad service ...
To make a sale today, you need to show the benefits rather than just talking about them. Once your customers are convinced that you are honest and what you say is what they get ...
Direct marketing is the name given to the process where the marketing of a product or service is made directly to the consumer with no middle person involved ...
Fair trading is to do with ensuring that the buyers of products or services are not misled or deceived by unfair practices or by false representations. The Fair Trading Act 1986 is the legislation ...
Mail order allows you to target customers and go to them direct. Mail order has a lot of competition and is divided into the more professional types such as the use of expensive catalogues ...
Market research is about finding out whether there is a market for the product or services of a business. The research will also provide other info such as the quality and prices of products ...
Much of the segmentation will involve a combination of these variables and no matter how the segments are defined they are characterized by considerable change over time ...
Marketing is a process that involves activities and strategies resulting in products being made available to customers which provide satisfaction for those customers ...
Having a marketing plan will help you to focus on your target market and to find if there are any gaps in the market that will provide new opportunities for you. Your marketing plan will also provide ...
You obviously need to find a good market for your products and services if your business is to do well. Before you can do this, you should pinpoint the type of customer your products/services will appeal to ...
Merchandising, of course, is mainly to do with businesses involved in retail. It is to do with how you capture the attention of your customers, so that they are aware of what you have to offer ...
Network marketing is also called Multi level Marketing. Multi level marketing uses the abbreviation MLM. It is a method of selling goods which depend a great deal on the networking between companies ...
Networking is the process of meeting people, either through a contact you initiate yourself, or through an introduction by another party. Networking allows you to meet and establish relationships ...
A price is taken to be the amount of money that something is bought or sold for. Any product or service will have a price and the seller may have a price that is different from what the buyer thinks ...
The Privacy Act applies to every person or organisation in New Zealand in respect of personal information held in any capacity other than for the purposes of their personal, family, or household affairs ...
If you are in business you need to understand the basics of sales and not only how the process works, but also how to develop them to suit your business and satisfy your customers ...
Telemarketing involves the selling, promoting or soliciting of products and services over the telephone and is one of the biggest forms of marketing used around the globe ...
An example of a trade secret can be; a formula for a sports drink, a recipe, a new invention where the patent application has not yet been filed, or a manufacturing strategy, etc ...