10 Ways to Build Trust that Grows Your Business



Would you buy a car if you didn't think it could get you home? And would you buy from a car dealer you felt was a little “dodgy”.

People who buy from you need to know that they can rely on you to back up their purchase if things go wrong. They need to trust you, your products and your services. That trust needs to be earned. Proper marketing will go a long way to building that trust and respect.

If you are struggling to attract clients and customers, use the following tactics to convert prospects to clients.

1. GET TESTIMONIALS

No matter how wonderful and glowing your own credentials are the reality is that people pay more attention to what OTHERS have to say about you then what you have to say about yourself. Ask what they thought of your product or service, what they liked about it and how it was helpful. Edit their comments, get their permission to use the comments and then feature these testimonials in your marketing.

2. ARTICLES ARE BETTER THAN ADS

While most people now totally distrust advertisements, for some reason the same people find it easy to believe what they read in published articles. If you are smart...

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