6 Factors you need for a successful PR campaign

9 Basic Suggestions for Developing Media Relations
Here are some suggestions to consider:

  • Get some training or information on public relations and media.
  • Write letters to the editors of your local newspapers.
  • Write a column for your local newspaper or local business journal and see if you can get published.
  • Get a publicity photo with someone important and enclose with your press releases.
  • If you get an article published, circle the reprints accordingly.
  • Keep sending timely press releases that are newsworthy as often as you can.
  • Try and appear on a local radio or TV talk show.
  • Take one of the editors to lunch.
  • Create a press kit and keep its contents current.

These 6 Factors are Required for Putting in a Successful PR Campaign
A successful PR campaign for your business should include some of the following:

  • A clear, articulate media release or story pitch detailing the benefits of your business or products and what they can do for the users.
  • A newsworthy product.
  • A solid ...

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Public Relations & Media

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