Marketing is a process that involves activities and strategies resulting in products being made available to customers which provide alot of satisfaction for those customers ...
Barter involves 2 parties. Each party wants to trade with each other and instead of exchanging cash for products or services, the exchange is carried out with products or services that each possesses ...
Direct marketing is the name given to the process where the marketing of a product or service is made directly to the consumer with no middle person involved ...
The internet, through the connectivity of millions of computers, has enabled individuals and businesses to communicate in ways never before possible. This has seen a dramatic alteration in the way ...
It is important to appreciate that products do not sell themselves - they need to be sold. It doesn’t matter what type of business you have, if you cannot sell you will not have a business ...
A customer is someone or an organisation that buys goods and services you have for sale. Not long ago, customers were all pretty much the same. Most were males over 30 with families to support ...
Distribution is the link between you, the manufacturer and your customer. Distribution is all about getting your product or service to the right people at the right time, while all the time considering the costs ...