Run your Business



Run your Business

Now that you are happy that most things have been completed it is wise to take a breather, sit down with the other people who are involved in the business with you and reflect on what you have achieved to date and how you are going to press ahead with plans that you have for the future of your operation.



Operate your Business

It is a good idea now to get the big picture of how everything flows in the operating cycle of a business. The big picture clarifies how initial cash is converted from cash to manufacturing to sales to debtors and back to cash. Remember your objective of business is to make profits.


Promote your Business

Regardless of how unique or great your product is, a customer is not going to be motivated to buy until he/she has been informed of its availability and its features. This is done using promotional tools that the business owner must take responsibility for and learn about, if he/she is to inform potential consumers.



Sales in your Business

If you are in business you need to understand the basics of sales. That is, how the process works and how to develop them to suit your business and your customers. Remember it doesn’t matter how good a product is, it will not sell itself.


Manage your Business

Strong and experienced management is the key to the success of any business. The main cause of small businesses failure is due to poor or non-existent management. As a business owner you’ll need to get to grips with being a good manager.



Control your Business

As the business owner you need to keep control of your people, products, finances and other resources required in your business operation. You are in business to generate a good profit so keep everything under firm control.


Market your Business

Marketing is based on finding out what the customer wants so that the business can satisfy that want with what the business supplies. It is customer oriented. Consultants advise businesses on the best ways to put products before their customers.