Checklist for main Issues in a Market



You obviously need to find a good market for your products and services if your business is to do well. Before you can do this, you should pinpoint the type of customer your products and services will appeal to.

Some questions that need answers include:

  • Why is it important to define your market?

  • What factors will influence your market?

  • How can you find more information about your market?

  • How can you carry out desk research?

  • How can you carry out primary research?

  • Do you need to know anything?

  • What information do you need to gather about your customers?

  • How can you identify trends in the market?

  • Are there any benefits in fully researching your markets?

  • Are there any difficulties in researching your market?

  • Are there any traps and tips about your market?


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