How To - Use a Commanding Logo

Research overseas shows that your logo should contain the five main components listed below:

  1. Long-lasting style: Your designer should resist the urge to change your logo unless absolutely necessary.

  2. Distinctive: Your style of logo must be different to everyone else.

  3. Appealing: Your logo has to be appealing to those who do business with you as well as those who don’t do business with you. It must evoke an emotion.

  4. Conveys: It must convey the right image and must succeed in getting your message across to the customer.

  5. Legible: It has to be understood by those who see it. If they cant understand the logo it will lose its effectiveness.


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