How To - Pick a Great Business Name



Here are some of the factors that you should consider when choosing a business name that will qualify for trademark protection as well as identify your business and its products.

  1. Make sure that your business name can be trademarked because this will give you the protection that you require.

  2. Make sure the proposed business name is available and does not infringe other trademark names.

  3. If you have a website make sure that your business name will also secure you that domain name because that will be a valuable asset to your business in the future.

    Here are some of the factors that you need to use as a guide when finalising a distinctive business name:
    • Make sure that your name is appealing and easy to use. Choose a name that is easy to spell and pronounce as well as appealing to the eye and the ear.

    • Make sure that your name is memorable. A creative distinctive name will help you receive trademark protection as well as enable the name to stick in the minds of your customers and clients. In other words, choose a name that is not forgettable.
    • Avoid names that can be considered geographical. You have ...

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