Creating and Monitoring Advertising

Monitor your Advertising Results
If you have a limited budget make sure you evaluate the results from your advertising programme. Before you commence your advertising, set in place a system that will enable you to extract results and compare them with your goals, taking into account the costs involved.

".. continually compare the cost against the results achieved from your advertising"

You need to measure your results on an ongoing basis because it is important to continue advertising, to keep your business name and products in front of the potential consumer. As the owner of the business, bear in mind that the cost of your advertising needs to be recovered from the results received. Unless you are constantly evaluating what is happening you can easily find yourself in a situation where the returns are not high and not compatible with the costs outlaid.

Even though advertis...

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