Swot Analysis in your business



What is Swot Analysis?
SWOT analysis is a way to identify the strengths, weaknesses, opportunities and threats that face your business. By carrying out this analysis and using the formula for the SWOT framework you can focus on your activities and show where you are strong or weak and where the opportunities lie. The letters SWOT stand for strengths, weaknesses, opportunities and threats.


4 Key Points About SWOT

SWOT is:

  1. A framework that helps you analyse your strengths, weaknesses, opportunities and threats.
  2. It helps you focus on your strengths and minimise your weaknesses.
  3. It allows you to take the best advantage of any opportunities that arise.
  4. It is one of the basic techniques that help you build a strong business or organisation.


Basic and Advanced SWOT
When conducting strategic planning for your business you should complete this analysis for your business, as well as for your business competitors. It will help you find ways to m...

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