What is a Marketing Plan?
Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan is a document that supplements your business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there.
Your plan should include:
- Details of the current market.
- A full analysis of your strengths, weaknesses, opportunities and threats. (SWOT Analysis.)
- Your plans for achieving your objectives.
The plan should be flexible and able to be adapted to meet the changing conditions in the market place.
Benefits of a Marketing Plan
Having a marketing plan will help you to focus on your target market and to find if there are any gaps in the market that will provide new opportunities for you. Your marketing plan ...
Membership required (FREE)
The rest of this article is freely available to StartRunGrow members.
Not a member? Join Here - Its FREE!