Mail order is basically another term for what is known as direct mail or direct marketing. Direct marketing involves selling products or services outside of the normal way of selling them ...
On the face of it, it appears that you can sell almost anything through the mail. This isn’t quite true. If you are looking at mail order you will need to develop ideas for your products ...
Once you have gained the customers attention, demonstrate the benefits of buying from you. These benefits must override the cost of the product and the trouble involved in finding a stamp ...