A customer is someone or an organisation that buys goods and services you have for sale. Not long ago, customers were all pretty much the same. Most were males over 30 with families to support ...
What do you do when meeting with a potential customer? The customer seems mildly interested in what you have to offer, but he/she currently isn’t using any of the products from your competitors ...
The key to success when selling is to impact your customers. That is, you need to influence them enough to do the right thing, which hopefully is to buy your products or use your services ...