What is Wholesaling?
The wholesaler is the link between the manufacturer, producer and the retailer. What the wholesaler does is buy in the products in bulk and then split it up into smaller quantities, ready for the retailer to take and sell to the customer. The position of the wholesaler, acting as the go-between, between the producer and the retailer enables it to render important functions that provide advantages to both.
Function of Wholesalers
The wholesale trade has come to play an important role across all sectors of commerce. Acting as an intermediary in the process of goods being manufactured to the final purchase by the consumer. Wholesalers are instrumental in making sure the goods and services offered by suppliers are effectively handled and stored in line with the needs of the retailer and the customers.
Service to Manufacturers
The wholesaler offers the following service to manufacturers:
- Buys In Bulk
They are ab...
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