Marketing vs Advertising

Difference between Advertising and Marketing

Advertising - is the presentation of your products, ideas or business to the market in order to induce consumers to buy your products or support your firm

Marketing - is the process by which your products or services are introduced to the marketplace so that your potential customers can see whether it is something that they are prepared to purchase.

Too often people have advertising and marketing confused. Marketing is a process that sometimes takes time. It is the whole process or strategy that is geared to giving people the right perception of your business and what you have to offer. Advertising is simply about having the word out there about your business using the various mediums of advertising such as radio, television etc.

You need to know the difference between advertising and marketing because it can result in a successful advertising campaign or a campaign that will lose you money.

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